CAREER HIGHLIGHTS
With nearly two decades of extensive experience in the advertising agency industry, I excel in strategic marketing, campaign development, and delivering impactful, innovative solutions for clients within the ever-evolving advertising landscape.
Collaborated with exceptional clients including NJ Lottery, NJ Travel and Tourism, Minwax, Thompson’s WaterSeal, PSE&G, PSEG Long Island, NJ Department of Banking and Insurance, NJ Department of Human Services, and NJ Department of Health.
PROFESSIONAL EXPERIENCE
Marketsmith Inc., Whippany, NJ — Senior
Production Artist
January 2015 – June 2023
Contributed to the creation of visually captivating and effective designs for both print and digital mediums, elevating the visual impact of the company’s print and digital creative endeavors.
Developed numerous websites for the company and its clients, continuously introducing new capabilities in web design and functionality to the agency while shortening the overall production timeline from initial brief through online implementation.
Played a crucial role in enhancing the company’s online presence and visibility, ensuring that their products, services, and portfolio are easily discoverable and accessible to a wider audience, ultimately driving new business growth and overall agency success.
Created and implement a more efficient and accessible process for archiving and backing up creative work. New system ensured that valuable creative assets are properly stored and easily retrievable when needed. Established an intuitive naming convention for folders and files, bringing order and consistency to the organization of digital assets and promoting easier and faster collaboration among the creative teams.
Brushfire Inc, Cedar Knolls, NJ — Senior
Production Artist
July 2004 – December 2014
Progressed from a junior production artist to a production artist and eventually to a senior production artist role. As I advanced to the position of a production artist, I took on more responsibility and demonstrated my expertise in executing high-quality production tasks.
Played a key role in transitioning the company from print to digital platforms. By leveraging my understanding of digital technologies, I provided valuable insights and recommendations, enabling the company to effectively navigate the digital realm, creating and activating content in various media.
Built additional studio capabilities practically overnight to support agency “Stronger Than The Storm” campaign efforts following the devastating impact of SuperStorm Sandy. The need to enact a campaign to rebuild tourism in the New Jersey shore and confidence in the state infrastructure required development of new systems, processing, and staffing to bring a major multimedia campaign to life in record time across all media platforms.
Daily Record, Parsippany, NJ —
Pagination
March 2003 – December 2006
Organized and managed page flow to the press department, acting as a liaison between the editor’s room and the print department. Prepared future editions for editing by newspaper staff. Troubleshoot computer, technical and graphic problems as they came up.
EDUCATION
Savannh College of Art and Deign, Savannah, GA
— Computer Art | (BFA)
1997 – 2001
SKILLS
Quality Control:
- Pre-flighting creative elements for release to clients and vendors, ensuring their quality and adherence to specifications.
Design:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- High-Resolution Retouching
- Color Correction
Video / Animation:
- Adobe Premiere Pro
- Adobe After Effects
- Autodesk Maya
- Maxon Cinema 4D
- Motion Graphics
- Post-Production
- Computer Animation
Digital:
- HTML, CSS, Javascript, and PHP
- WordPress
- HTML Banner Ads
- Rich Media
- HTML Email
- Adobe XD / Figma